An invitation to tourism stakeholders to maximise AFCON 2027
investment and increase foreign exchange earnings by showcasing a diversified tourism sector. This will lead to job creation and a boost to the GDP.
Cultural Preservation: By celebrating and showcasing our cultural heritage, we ensure that our traditions and historical sites are protected for future generations.
Enhanced Global Profile: We’ll leverage the international spotlight of AFCON 2027 to
position Tanzania as a premier destination for both sports and culture, attracting more visitors and future investment.
Key Activities We Will Work On
We will focus on creating a unified, multi-regional strategy to ensure every corner of mainland Tanzania benefits from this global event.
Our discussions and workshops will cover :
Northern Zone (Arusha, Kilimanjaro, Manyara)
We’ll develop cultural safaris that blend wildlife with authentic experiences, such as Maasai and Hadzabe cultural tours. We will also promote day hikes and cultural tours of the Chagga and Meru people on the slopes of Mount Kilimanjaro and Meru. We’ll highlight unique local activities like traditional banana beer brewing and visits to the historical Mto wa Mbu village, which is home to over 120 tribes.
Coastal Zone (Dar es Salaam, Tanga, Lindi, Mtwara)
We will promote our Swahili heritage through historical tours of Bagamoyo and other coastal towns, marketing coastal getaways to AFCON visitors. We’ll also highlight the UNESCO World Heritage ruins of Kilwa Kisiwani and the unique coastal lifestyle of fishing communities.
Southern Highlands (Iringa, Mbeya)
We will highlight hidden gems like the Isimila Stone Age Site, where visitors can see ancient stone tools. We’ll also promote cultural routes in the Udzungwa Mountains, a hub of biodiversity and local traditions, and combine game drives in Ruaha National Park with visits to nearby communities.
Western & Central Zones (Dodoma, Kigoma, Katavi)
We’ll raise awareness of less- traveled areas with incredible attractions, including the UNESCO World Heritage Kondoa Rock-Art Sites in Dodoma, which provides a deep dive into ancient art and history. We’ll also market chimpanzee trekking in Gombe and Mahale Mountains National Parks as a unique, once-in-a-lifetime experience. In Dodoma, we will also showcase the emerging local wine industry.
Hands-on Cultural Experiences:
We’ll facilitate discussions on creating and marketing engaging, interactive activities, such as:
Cooking classes to teach visitors how to prepare local dishes like ugali and pilau.
Artisan workshops for beadwork, pottery, and wood carving.
Market tours to places like Arusha Central Market, offering a real glimpse into daily
life.
Traditional performances and storytelling sessions that celebrate Tanzania’s
diverse tribal heritage.
Your input will directly shape how we market these incredible sites and ensure a seamless, unforgettable experience for all our guests.
Let’s seize this opportunity together. Let’s show the world that mainland Tanzania is more than just a destination; it is a nation with a deep, rich, and welcoming soul.
Event Details:
● Date starting: June 19, 2027
● Date End: July 18,2027
We eagerly await your presence and collaboration. For inquiries and to RSVP,
Organization: Tanzania Tourism Safety and Protection (TTSSP)
Location: Dodoma, Tanzania
Contacts:
+255 764 774 360 / +255 657 377 792
cs@ttssp.travel or ttssptz@gmail.com
Portal: ttssp.travel or tanzaniatourismsafety.com
The TTSSP Public Relations & Executive Team .

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